experience designer
ashland.png

Ashland

Ashland - a rebrand for the center of the universe.

Branding & Identity Design

 

CHALLENGE
Ashland needs a platform that the town and businesses within it can use. It has built itself as a phenomenal place to live as part of a community, but with so many other adventure options, community doesn’t get non-residents to visit.

OPPORTUNITY
Visitors are pleasantly surprised by the time they spend in Ashland. Not everybody is looking for an intense adventure.

SOLUTION
The town of Ashland, Virginia is an oxymoron of a town. Therefore, its branding should reflect all its sides.

TEAM
Lauren Acampora, Alex Glaum, Meredith Makhoul, Dixon Muller

 

MY ROLE: Logo and identity design