experience designer
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KitchenAidx

KitchenAidx - a new and unexpected product extension for a heritage brand.

Product Design / Brand Innovation / 3D Modeling / Strategy

 

CHALLENGE
Extend the current offerings of KitchenAid by entering a new product market.

OPPORTUNITY
KitchenAid is known for quality products that enable the user full creativity in the kitchen.

SOLUTION
KitchenAidx is a line of sex toys, focused on function and accessibility.

TEAM
Katrine Limseth, Paige Rollins

 
 
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People only see KitchenAid for their high quality kitchen tools.
They make everything from cutlery, to coffee makers, to cooktops - a world of products with a single purpose: to make sure their customers  get the most out of making.

Anything you want to make in the kitchen, you make with KitchenAid.

KitchenAid could provide tools for every experience makers have in the kitchen.

Making memories, meals, even making love.

 
 

KITCHENAIDX—A COLLECTION OF SEX TOYS FOR A MORE INCLUSIVE AUDIENCE

An interchangeable and connective experience including KitchenAid's patented motor and charging base technology to create a more accessible and positive sex experience for those currently forgotten by the market.

 
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WILLIAMS
Named after Dell Williams, the pioneer of ambiguous sex toys, the Williams is fully flexible and more accessible than most alternatives.

This set includes a charging pad and remote to always be prepared for the right moment.

 
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Flexible Model Williams with charging pad

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Small, handheld Model Williams remote

 
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DUNCAN
Named after innovator Gosnell Duncan, the maker behind the first strap-on device for handicapped people. 

His innovative spirit inspired the completely customizable vibrating handle.

 
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Model Duncan with attachments

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Insertable, vibrating, and inserted attachments

 
 
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Full KitchenAidx product lineup

 
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COOKING AND SEX REALLY AREN’T THAT DIFFERENT

We see the kitchen as the perfect scene for making love.

 Chopping, dicing, folding - all the preparation, or one could even say foreplay  that goes into the big event.

 
 

CREATING BUZZ AROUND KITCHENAID’S 100-YEAR ANNIVERSARY

Proving KitchenAid is still committed to bringing the best of technology to its makers, and innovating for endless possibilities in the kitchen.

Plus, it’s dishwasher safe.

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MY ROLE: Working with another Experience Designer, I focused on developing and modeling the Williams model. I also did market research, and worked together with Paige to streamline our story and selling points, because our professor might have had his doubts early in the process.