experience designer
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Revel

Revel - a brand and platform for non-binary individuals to find support and celebrate their identities with their allies.

Branding & Identity Design / UI & UX Design

 

CHALLENGE
Our world is set up for a gender binary in which your sex must match your gender. This makes some people feel ignored and underrepresented. 

OPPORTUNITY
Create a brand whose purpose is to affirm the identities of transgender and non-binary individuals.

SOLUTION
Revel uplifts non-binary and trans communities through adult gender reveal parties, inclusive greeting cards, community events, and online resources. 

TEAM
Katrine Limseth, Caroline Moyer-Kardos, Belem Medina, Nick Waddell, Dakota Ward

 
 
Over half of Gen Z reports knowing someone who goes by non-traditional gender pronouns like “they/them.”
 
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Celebrates every individual’s gender identity by introducing a non-binary gender reveal party kit, as well as a platform for uplifting queer communities through celebration and every day support.

 
 
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Revel’s website functions as a platform for the nonbinary community, as well as the main e-commerce platform for the adult gender revel party kits.

 

RESOURCES
A collection of resources to find support and educational materials—lists resources for trans/non-binary people and the people who love them.

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REVELATIONS
Curated stories from other news and content sources—aggregates trans and non-binary content from across the web

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ADULT GENDER REVEAL KIT

A “gender reveal” party-in-a-box for non-binary and trans adults.
Includes: banner, confetti balloons, cake mix, pronoun pins, kazoos, invitations, games.

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BRINGING THE PARTY TO THE PEOPLE

To bring the party and uplifting messaging of Revel to the physical world, a traveling tour of speaking events will be arranged.

Revel will collaborate with local organizations to create safe spaces and celebrations of identity and trans communities.

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GENDER REVEALS

Became popular circa 2011 and have blown up thanks to Instagram.

However, these celebrations confuse the idea of sex vs. gender and reinforce the idea of a strict gender binary.

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BRANDING

Inspired by the androgyny of David Bowie, as well as colors and type treatments from the 70s, we developed a visual language, including an updated logo and colors to keep this spirit alive..

 
 
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PROCESS

Revel has been a two-step project. In the first version of the project, we focused more on the box and its contents than the underlying message of the brand. By bringing in a strategist for the second go-around, we were able to re-focus on the brand and its user. We also did a major overhaul to the branding and visual language, getting back to our original inspiration—70s androgynous rock’n roll.

 

Revel uplifts queer communities because we understand where and when support and resources are needed for the nonbinary community.

Through in-person interviews with a member of our target community, we were able to tailor our survey to be as sensitive and inclusive as possible.

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USER TESTING & SURVEY FEEDBACK

Through in-person interviews and online surveys, we were able to re-focus our approach from the earlier adaption, and realized that throwing a “coming out” or gender reveal party isn’t for everyone. With this in mind, we want to make sure that all communications around the party box has to be outrageous and purposefully irreverent, while the website and support materials need to be factual and incite trust in the user.

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COMING OUT JOURNEY

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Revel can support individuals coming out at all stages of their journey.

 

MY ROLE: Original concept and strategy, branding and identity design, Art Direction